Fetzer Vineyards
A social media campaign for a winery that focuses on climate advocacy, sustainability, and regenerative farming techniques, while establishing themselves as one of the front-runners of B-Corporations world-wide.
Client
Fetzer Vineyards
Timeline
Ongoing, 2 years
Services
Social Media Assets
Project Overview
There were several social media campaigns launched that required visual assets that tied into their newly updated corporate website aesthetic. The campaigns were aimed at driving audience engagement, while increasing brand awareness and sales.
The Challenge
The campaigns needed to be targeted at specific demographics while also promoting the hallmarks of B-Corp status: positive environmental impact, local community improvements, and giving back to their employees.
The Solution
- I designed several targeted social media campaign assets that were consistent with the company’s newly updated design theme.
- The designs also conveyed the company’s B-Corp status to existing followers and extended their brand awareness to new demographics that shared the same values as the company.
The Results
The social media campaigns successfully engaged followers, strengthening the company’s following, and unified their new website aesthetic with a series of social media campaigns that shortly followed the website launch.
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