TJM Shirts

Project Overview

TJM Shirts was part of a larger project that included the redesign of the TJM Promos' flagship site, and a collaborative effort in moving away from the current outdated ecommerce platform. This was done to create cohesiveness in the site’s design and improve user experience.

The Challenge

The TJM Shirts design had to match the aesthetic of TJM Promos’ site enough so that it appeared to be a part of the site, but operated as a completely different site in order to improve ecommerce. This separate site was a temporary solution until the rest of the flagship site could be built and launched, and TJM Shirts would be incorporated into the main site. The company also wanted to include a “concierge” feature, that aids customers in shirt selection based off price range, fabric type, and fabric needs.

The Solution

I developed a comprehensive brand identity system that included:

• I created a design theme for the TJM Promos site, including monochromatic color themes for each of the company's core products, unifying the entire site with a multi-color theme.
• I based the design of the TJM Shirts site off the color theme used for “Apparel” on the TJM Promos site redesign.
• I designed a “concierge” that functions as a simple filtering system that asks customers specific questions about their shirt needs and then displays a collection of shirts that best match their needs.

The Results

TJM Shirts is now acting as a page from the TJM Promos site, but also functions as a stand-alone site, and will optimally serve the company’s ecommerce needs. Once the remainder of the site is built and launched, TJM Shirts will be officially incorporated into the TJM Promos site.