Read for the Cure

Project Overview

Read for the Cure, a business that donates a portion of their magazine subscription sales to the Susan G. Komen Foundation, needed various comprehensive social media marketing campaigns. The client wanted to create a strong visual identity that would resonate with survivors, donors, volunteers, and the communities they serve.

The Challenge

The main challenge was to create a campaign that balanced the serious mission of breast cancer research with an approachable, inspiring aesthetic that would appeal to a diverse audience. The organization needed materials that would work across various contexts, from formal fundraising events to community outreach programs.

The Solution

• A vibrant color palette that was both professional and engaging
• Custom designs that emphasized readability and accessibility
• Digital assets for social media campaigns and email newsletters

The Results

The social media campaigns were successful, with a 100% increase in engagement and a 20% increase in follower count. The email newsletters were also successful, with a steady increase in subscriber count.