TJM Tuesdays

Project Overview

TJM Promos needed a comprehensive email marketing campaign to promote their bi-weekly specials promotions. The client wanted to increase customer engagement, drive website traffic, and boost sales through targeted email communications. They required responsive email templates and designs that would look great on all devices and provide valuable analytics to measure campaign performance.

The Challenge

The main challenge was to create email templates that would stand out in crowded inboxes while maintaining brand consistency across all communications. The emails needed to be visually appealing yet optimized for quick loading and compatibility across various email clients. Additionally, the client needed a system to track engagement metrics and use that data to refine future campaigns.

The Solution

• A set of responsive email templates for different campaign types (product launches, promotions, newsletters)
• Custom graphics and photography direction that showcased products in an appealing way
• Optimized layouts that maintained visual appeal while ensuring fast loading times
• Analytics integration to track open rates, click-through rates, and conversion metrics

The Results

The campaigns directly contributed to an increase in online sales during promotional periods. The client reported that the email templates have become a valuable asset in their marketing toolkit, with the analytics providing insights that have helped refine their overall marketing strategy.